Websites are important. But the problem is that many people don’t understand why, and that’s why in most instances companies or individuals end up spending an absurd amount of money on building the best designed website, with no positive response. The issue is that most people aren’t looking for the why…the purpose…the passion behind the product.
Your new website is your opportunity to market and sell to clients…that’s a given. But, guess what, this should not be your sole focus, and if it is then you are never going to truly see successful results. There needs to be latent passion that goes into the pursuit, the preparation and the follow- through. A website is a digital extension of self and should be treated as such. It may not be as life-changing as inviting your first new born or tying the knot but it will definitely leave an indentation on any timeline as important as choosing the differentiating décor for your new bar, restaurant, law firm, novelty store or home office before opening your doors to the public. What colours best foster the feelings I want from visitors when they are here? What writing style do I use to grab attention? Are my images going to be edgy with some quirk like me? What is the piece of me that I leave on this canvas to undoubtedly show the world that I am ready?
See… it’s a lot more than you thought right? Always remember that you are not JUST building your company to make money, but to make a difference in your society. You want to create a brand that your customers will love and feel connected to, and then wish for others to feel as well. The great thing to always take note of is that you are a customer, and as such will KNOW what attracts you to a company and their website. You KNOW what will make you feel connected to a brand, and crave to be a greater part of it, even if it’s just by wearing their shoes to show the world that you are an essential part of this brand’s image and better yet…success! You are a member.
When you have analyzed this enough, and have grasped the essence of what it is you NEED to do for yourself and/or your company, then you are ready to build your website. You would now be equipped to make your statement in the world with your unique design, your beautiful layout and chosen template but more so, with your meaningful and life changing content. Create a company that sticks in the minds of many the second that they view it, decrease your bounce rate and improve your reach by offering an experience to your customers, and in doing so you will:
Just think…and when you are ready….give Quoviz a call to help you along your path to pure greatness!
So, the time has come to make a change. And yes I know, coming out of your comfort zone just doesn’t feel that great, but guess what… you need to do it!
Previously your marketing techniques seemed so effective, didn’t they? You could do up a really innovative piece on your product and create a million print ads, print newsletters to your clients and even create banners to promote your product. But, times started to change as the years progressed and you knew that the marketing strategy you once utilized needed to be altered to adjust to the change in the consumer. Didn’t you? … Yes you did.
The truth is that it really was and currently is not an easy process to adapt to this conversion. But, as a marketer of today yearning and craving to be timely and effective in all aspects, meshing traditional marketing techniques with the more modern processes has actually proven to be a success for many companies! And this is how…
Now…on to the good stuff! The year has started off with a true bang here at Quoviz Consulting!!! We have been creating and launching new websites…developing and posting innovative and value-added content for our readers…AND designing spectacular logo designs/ concepts for our recently signed on clients… to just name a few! WOOHOO!
For this week, we decided to touch on number 3: Logo Design/ Concept for your company…an element which is essential for your brand, your message, your network and your success! As we all know or will learn today, there are a number of points on your business checklist that must be ticked off when starting up your own company, and luckily Logo Design/ Concept is in the top 10 of that list.
Here’s what you do:
1. Get some inspiration!
Choosing what logo to use for your company is not an easy process, and sometimes getting some great inspiration from other companies worldwide is the key! Just go online…check through the thousands of logos from competitors within your region and internationally. You can even look at the most used colour combinations, the most common in style, and DO NOT SELECT THEM to be your inspiration. As my Quoviz team says “To whatever place YOU will”, and we stress the YOU to indicate to our clients that it’s all up to you…dare to be different.
2. Choose a few options, and stay focused!
This is by far the hardest part of the process, as it is just SOOO difficult to narrow down to just a few when there are so many beautifully modern and unique designs… but you really need to. Look clearly at the designs you like, and dig deep into the message and feeling that you need to send to your clients at all turns which they will acquire by just one look at your logo.
3. Choose two final options.
Yes, I said TWO…and only TWO. After you have done this, you will really be able to see what colour combinations you truly adore and what design you really need to have for your company’s logo.
4. Select ONE design and let Quoviz create your own!
At this point you have decided what design sends shivers up your spine, and now you are ready to give Quoviz a call to create and design your masterpiece…and we are REVVING TO GO! Just leave it in our comfortably qualified hands, and it shall be done.
5. View the creation and LOVE IT!
Now, tooting of one’s horn may be a bit cocky but we just LOVE to do it because we KNOW that you won’t just like the logo we create…you will ADORE it! *toot toot* Take your time and carefully view each aspect of the logo, ensuring that we fulfilled all of your requirements in detail, and then show it to the world!
Exciting stuff right? When you or your company are ready for a new and ingenious look for the New Year…you know who to call For more updates and to keep in touch, check us out on www.quoviz.com or via Facebook!
Good day, and welcome to Quoviz!!! For all those who didn’t get a chance to catch my last blog post on Email Marketing, you can check out the Q’ed up Blog in the menu bar and get filled in with some great tips!
So! In my last blog I touched on some pretty thought-provoking details to help you improve your email marketing skills, and get you on board to becoming an email marketing guru…I hope you got the opportunity to take a quick look.
This special week before Christmas, we decided to dive into the world of Webpage Design! We know that the season could be hectic and also stressful at times for all businesses, but it is also an awesome time for you to get a chance to take a look at the past year, and reflect. Think about these things:
In this article, we’re going to touch on thought numero tres…and you know why J because even if your strategy worked to some extent, we know how to make your customer base skyrocket by just following these 4 simple BUT great tips for creating/ re-designing your website for 2014!
1. Design for Usability
Now, we understand that you have a passion for bright backgrounds with a white font colour or maybe even really dark backgrounds with a black font colour. BUT some things just should not be done, and you know it. When choosing what colours and fonts to use for your website, please ensure that it is WEB readable! Also, create a menu that is consistent throughout your website to eradicate confusion for any existing or potential client. And lastly, dark text over a white background is ten times more effective than you think. Food for thought
2. Use Clear Calls to Action
Yes, you want people to contact you. Yes, you need people to send their contact information for you. No, they should not see a MILLION calls to action on any one web page for your website, and NO, they also should not have to try and figure out what information you require from them. Be as precise as possible, at all times. Some people just do not have the time to be searching through your website for the answers they seek, and you should always think of yourself as the champion of your offering.
3. Write for the Web
No essay, it’s simple my friends:
See how easy? Now follow through
4. Ensure that your website does NOT induce seizures
Now, you may laugh and think that this point is a bit ridiculous, and in all fairness to you it may be. BUT, simple and sweet IS effective with website development. Flash pages are just not encouraged anymore, so please try to NOT use as much in your website for a real impact. It generally takes ten times longer to load than a basic page would, and it doesn’t show up on your phones or I pads, so maybe it just doesn’t make sense. Liking each colour in the colour wheel doesn’t mean that they should ALL be used on the website, maybe you could try out 4-5 colours MAX for beauty and elegance and customer improvement! And lastly… movement on a TV screen is exciting! Excess movement on a web page is distracting. Try to maintain a professional yet fun look with your website.
For any more information OR if you have any questions, please send me a quick email on email@example.com or check us out on our Facebook page for more information.
Down that nerve wracking road to find the perfect word combination to fill our emails and blogs. We have gone crazy on our computers and iPad’s for hours in an attempt to bring excitement and joy to our followers, our fans. We have tried and fought, but still didn’t get there at times, and those sneaky tips that we just couldn’t seem to find at our time of need, were just lost in cyberspace.
Depression you felt…of that I am certain.
We know, and more so we get it. But! You need to remember that there are 3.6 billion email accounts that you need to target AND 91% of consumers check their email daily, giving you the opportunity of a lifetime EVERYDAY to market your product/ service. So take it! Grasp it in the palms of your hands and take full advantage!!!
By following these quick tips, you will definitely be on your way to email marketing stardom!
1. Write in a friendly format
Yes, we know that you are an exceptional writer and marketer even, BUT this does not mean that you need to write as if you were writing for the President or for the Queen. Take your time and have some fun with your style and technique. Remember that your clientele will be those just like yourself, looking for a Great deal and for you to put a smile on their face!
2. Stick to the point!
It is soooo hard to focus on one thing when you have such a creatively unique mind, but guess what…no one is going to take the time to read a million pages when they have work and school and ten thousand other things to think about. When you feel like you are writing too much, just remember these two words….. STOP IT.
3. Dare to be Different
Everyone on the planet has a blog, a Facebook page with pages, a journal with hundreds of articles, and so much more. Do you honestly think that YOUR article is going to make a difference if you don’t dare to be different? Open up your mind, your creativity, your zone and explore the child within…you will be shocked with the fantastic ideas you come up with!
I cannot stress it enough. It is sooooo important that you organize your email with its main points in POINT FORM before you actually chose to write any final email. Ensure that your points about your product/ service/ offering are solid and clear to avoid any confusion. Remember…you want to increase your customer base using this method.
5. Create the Perfect Subject Line
YOU KNOW how serious this is. Every marketer/ advertiser should know the 3 second rule. You need to trap your reader in exactly 3 seconds with the catchiest subject line ever….or you’ve lost. How about you forget words like “Final”, “Reminder”, “Sale”, “Complimentary”, and “Solution”. It may help
Now that I have bombarded you with all this information, it’s your turn to try it out! Please do, and if you need any more help, leave a note on the Facebook page for us!